Featured Blogs
Marketing Technology
What is Brand Management? A Comprehensive Guide for Businesses
Learn the principles of brand management, why it matters, and how to maintain and grow your brand's value. Explore tools, strategies, and real-world examples.
Iris
Channel Marketing
The Complete Guide to Channel Management Software for 2026
Discover how channel management software like GearBox® by IRIS can streamline operations and boost efficiency in 2026.
Iris
Sales Channel Strategy: Executing on the Front Lines
IRIS
Managing Channel Partners: Stop Herding Cats and Start Driving Sales
IRIS
Through Channel Marketing: Empowering Your Partners to Sell
IRIS
Internal Marketing of Services: Empowering Your Team to Deliver the Brand
IRIS
3 mins
Location Based Marketing Network: Connecting Corporate Strategy to Local Execution
IRIS
3 mins
Solutions Marketing: Solve the Problem, Don't Just Sell the Product
IRIS
3 mins
Marketing Solutions That Fix Your Operations (Not Just Your Ads)
IRIS
3 mins
A Real Example of Channel Management in Marketing That Works at Scale
IRIS
3 mins
Choosing the Right Channel to Market Isn’t Enough—You Have to Execute
IRIS
3 mins
Channel Marketing
Partner Enablement Software: Giving Your Channel the Tools to Sell
IRIS
Back End Rebate: Managing Complex Partner Incentives
IRIS
Fund Management System: Controlling Co-Op and MDF Budgets
IRIS
Co-op Marketing
Brand Asset Management Solutions: Controlling Your Digital and Physical Assets
IRIS
Importance of Online Reputation Management: The Operational Reality
IRIS
Managing Online Reputation: It Starts Offline
IRIS
Communication
Online Marketing Solution: Taking Control of Your Physical Operations
IRIS
Marketing Technology Solutions: Connecting the Digital and Physical Worlds
IRIS
Local Marketing Tool: Why You Need More Than Just Digital Software
IRIS
Multilocation Marketing: Managing the Brand Across Hundreds of Stores
IRIS
3 mins
Solutions Marketing: Fix the Logistics, Not Just the Ads
IRIS
3 mins
Marketing Planning Solutions That Actually Work in the Real World
IRIS
3 mins
Hyper Local: Why Your National Brand Needs to Act Small
IRIS
3 mins
A Local Marketing Platform That Keeps Headquarters and Store Managers Happy
IRIS
4 mins
Channel Examples: Which Distribution Model Fits Your Brand?
IRIS
3 mins
Marketing Technology
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Franchisee Empowerment vs. Brand Consistency
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Unify Teams to Improve Collaboration, Cost Control, and Campaign Execution
IRIS
Strategies for Aligning Procurement, Marketing, Finance, and Sales
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Maximizing Fund Utilization, Automating Management, and Tracking ROI
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Streamlining Marketing Efforts with a Marketing Logistics Platform (MLP)
IRIS
Improve Vendor Oversight, Communication, and Efficiency
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Simplify Fund Allocation, Tracking, and Compliance
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Master Strategies to Strengthen Partnerships and Improve Market Execution
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Ensure Consistency, Improve Efficiency, and Drive Growth
IRIS
Ensure Consistent Branding and Compliance
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Optimize Marketing Operations, Branding, and Campaign Management
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Strengthen Trust and Professionalism with Consistent Branding
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Simplify Marketing, Strengthen Branding
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Master the Essentials of Onboarding, Training, Performance Tracking, and Motivation
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Achieve Strong Brand Identity Across Distributed Networks
IRIS
Harnessing the Power of Modular Platforms to Drive Business Growth
IRIS
Build Smarter Partnerships for Sustainable Growth
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Protect Your Brand and Accelerate Global Campaigns
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Empower Local Agents While Protecting Your Brand
IRIS
Prove the Value of Marketing Through Financial Performance
IRIS
Franchise Empowerment vs. Brand Consistency: A Franchisor’s Guide to Balance
IRIS
Channel Partner Budgeting and Incentives Guide
IRIS
The CMO’s Executive Playbook for Distributed Marketing Excellence
IRIS
The Multi-Agency Brand Consistency Playbook
IRIS
Secure & Compliant Localized Campaigns
IRIS
The Dealer/Distributor Localization Guide
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Optimizing Multi-Unit Ownership
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