Featured Blogs
Marketing Technology
What is Brand Management? A Comprehensive Guide for Businesses
Learn the principles of brand management, why it matters, and how to maintain and grow your brand's value. Explore tools, strategies, and real-world examples.
Iris
Channel Marketing
The Complete Guide to Channel Management Software for 2025
Discover how channel management software like GearBox® by IRIS can streamline operations and boost efficiency in 2025.
Iris
Cross Functional Marketing Only Works When Everyone Can See the Same Plan
IRIS
Franchise SEO Marketing Only Works When the Brand and Field Stay in Sync
IRIS
Construction Company Branding Depends on How You Deliver in the Field
IRIS
Building the Brand: Best Marketing Strategies for Construction Company Growth
IRIS
6 MIN
Franchise Email Marketing That’s Local, On Brand and Scalable
IRIS
6 MIN
Co-Branding at Scale: How to Keep Local Campaigns On Brand Without Losing Your Mind
IRIS
6 MIN
Why Centralized Marketing Data Isn’t About Dashboards—It’s About Execution
IRIS
6 MIN
The Only Onboarding Checklist You Need for Distributed Marketing Execution
IRIS
5 MIN
Partner Channel Management That Actually Drives Campaign Execution
IRIS
5 MIN
Channel Marketing
A Supplier Relationship Management Tool Built for Marketing Execution
IRIS
Partner Marketing: How to Simplify Campaigns and Strengthen Brand Execution
IRIS
Marketing Enablement: How to Equip Teams and Partners for Smarter Execution
IRIS
Co-op Marketing
Restaurant Branding Isn’t Just a Logo—It’s Everything That Shows Up in the Field
IRIS
Vendor Marketing Isn’t About Outreach—It’s About Execution
IRIS
Real Estate Workflow Management That Scales with Growth
IRIS
Communication
Real Estate Workflow Automation Should Start With Marketing Fulfillment
IRIS
Auto Dealer Search Engine Marketing Only Works When the Message Hits the Lot
IRIS
Franchise Marketing Solutions That Actually Solve the Right Problems
IRIS
A Franchise Marketing Strategy Only Works If It Works in the Field
IRIS
6 MIN
Quick Service Restaurant Digital Signage Is Only Powerful If It’s Managed Right
IRIS
6 MIN
How Quick Service Restaurants Can Run Faster, Smarter Campaigns With GearBox®
IRIS
6 MIN
Content Marketing Automation That Works in the Real World
IRIS
6 MIN
The Best Project Management Software for Real Estate Development Must Do More Than Track Tasks
IRIS
6 MIN
Supplier Relationship Management Software That Actually Supports Execution
IRIS
5 MIN
Marketing Technology
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Franchisee Empowerment vs. Brand Consistency
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Unify Teams to Improve Collaboration, Cost Control, and Campaign Execution
IRIS
Strategies for Aligning Procurement, Marketing, Finance, and Sales
IRIS
Maximizing Fund Utilization, Automating Management, and Tracking ROI
IRIS
Streamlining Marketing Efforts with a Marketing Logistics Platform (MLP)
IRIS
Improve Vendor Oversight, Communication, and Efficiency
IRIS
Simplify Fund Allocation, Tracking, and Compliance
IRIS
Master Strategies to Strengthen Partnerships and Improve Market Execution
IRIS
Ensure Consistency, Improve Efficiency, and Drive Growth
IRIS
Ensure Consistent Branding and Compliance
IRIS
Optimize Marketing Operations, Branding, and Campaign Management
IRIS
Strengthen Trust and Professionalism with Consistent Branding
IRIS
Simplify Marketing, Strengthen Branding
IRIS
Master the Essentials of Onboarding, Training, Performance Tracking, and Motivation
IRIS
Achieve Strong Brand Identity Across Distributed Networks
IRIS
Harnessing the Power of Modular Platforms to Drive Business Growth
IRIS
Build Smarter Partnerships for Sustainable Growth
IRIS
Protect Your Brand and Accelerate Global Campaigns
IRIS
Empower Local Agents While Protecting Your Brand
IRIS
Prove the Value of Marketing Through Financial Performance
IRIS
Franchise Empowerment vs. Brand Consistency: A Franchisor’s Guide to Balance
IRIS
Channel Partner Budgeting and Incentives Guide
IRIS
The CMO’s Executive Playbook for Distributed Marketing Excellence
IRIS
The Multi-Agency Brand Consistency Playbook
IRIS
Secure & Compliant Localized Campaigns
IRIS
The Dealer/Distributor Localization Guide
IRIS
Optimizing Multi-Unit Ownership
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