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Capabilities
Channel Partner Support
B2B Marketplace
Global to Local Marketing
Industries Served
Manufacturing
Franchise/Restaurants
Finance
Building Products
Real Estate
Insurance
Who is IRIS?
About Us
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Resources
Blogs
Case Studies
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Insights for the Modern Marketer
Access expert insights, real-world case studies, and innovative ideas to elevate your marketing game.
Featured Blogs
Marketing Technology
What is Brand Management? A Comprehensive Guide for Businesses
Learn the principles of brand management, why it matters, and how to maintain and grow your brand's value. Explore tools, strategies, and real-world examples.
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Channel Marketing
The Complete Guide to Channel Management Software for 2025
Discover how channel management software like GearBox® by IRIS can streamline operations and boost efficiency in 2025.
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Location Based Targeting Platform Built for Real-World Execution
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Hyperlocal Social Marketing That Keeps Your Brand On Message
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Channel Marketing Solutions That Actually Support Execution
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Multi Location Marketing That Actually Reaches the Field
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What Does Hyperlocal Mean in Marketing (And Why Execution Matters)
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Hyperlocal Marketing Tips That Actually Work at the Store Level
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MDF Channel Programs That Drive Execution, Not Just Spend
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Point of Sale Materials That Actually Reach the Store
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Hyperlocal Advertising That Actually Gets Executed
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Channel Marketing
Sales and Channel Management Starts with Marketing That Scales
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Hyperlocal Ads That Scale Without Losing Control
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Business Location Data Management That Powers Local Campaign Execution
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Co-op Marketing
What Does Hyperlocal Mean (And Why It Matters for Multi-Location Brands)
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Point of Purchase Counter Displays That Show Up On Brand and On Time
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Loyalty Program Management That Delivers in the Field
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Communication
Point of Sale Merchandise That Actually Lands in the Field
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Geolocation Marketing Isn’t Just Ads—It’s Campaign Execution at the Local Level
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Local Business Reputation Management Starts With Marketing Execution
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Local Marketing Tool That Supports Real Campaign Execution
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Point of Purchase Counter Displays Only Work When They Reach the Counter
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Hyper Local Ads Are Only Powerful If You Can Execute Them
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B2B Rebate Programs That Drive Marketing Execution
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Online Reputation Management Best Practices for Distributed Brands
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Marketing Automation for Realtors: Supporting Execution at the Community Level
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Protect Your Brand and Accelerate Global Campaigns
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Prove the Value of Marketing Through Financial Performance
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