Raising the Roof on Co-Op

The Challenge

IRIS GearBox delivers centralized control and real-time ROI, maximizing manufacturer funds and fueling local marketing success.

Disconnected Manufacturer

Difficulty in identifying and accessing available resources from numerous manufacturers.

Resource Access

Millions of dollars in potential co-op funding were underutilized due to inefficient access and management.

Spend Capture

The need to capture both manufacturer coop and localized marketing expenditures.

ROI Verification

Inability to accurately measure ROI on local marketing efforts, limiting requests for additional funding.

The Solution

Recognizing the need for a scalable and flexible solution, SRS partnered with IRIS Strategic Marketing to implement its Gearbox platform and leverage the Reverse Coop Engagement Tool. The goal was to streamline their processes, improve visibility and drive better ROI.

Key Benefits and Impact of GearBox®

Enhanced Accountability

Improved visibility of fund requests and resource utilization through the reverse co-op engine and accounting integration.
Streamlined end-to-end experience with an intuitive user interface and integrated approval hierarchy.
Centralized co-op structures for both national and local vendor utilization.

Informed Decision Making

Data-driven insights from real-time reporting, empowers strategic spending on high-ROI initiatives.
Dynamic platform adjustments based on user credentials, accommodate varying vendor budgets and site functionalities.

Increased Fund Utilization

SRS has been able to leverage the tools available in GearBox to increase their coop engagement by over $2mm annually.
The Gearbox platform allows for a large number of events to be funded annually.

"The IRIS Reverse Co-op engine allows SRS to effectively manage our large network of national co-op accounts and helps to ensure we don't miss out on local vendor engagement to maximize an event's financial support." - Chad G.

Discover how GearBox® can expand your capabilities, empower channel partners, benefit vendors and suppliers and speed business growth for everyone. Schedule a demo today.