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Introduction
Whether you manage restaurants, franchise stores or retail locations, POS retail display assets are your final point of influence—right where customers decide to purchase.
But for national brands or distributed store networks, managing these displays across hundreds of locations can feel impossible.
That’s where IRIS Strategic Marketing Support (IRIS) comes in. With GearBox® by IRIS, your team can assign, customize, fulfill and track retail signage across every location—ensuring each store launches campaigns correctly, on time and on brand.
What Is a POS Retail Display?
A POS (Point of Sale) retail display is any in-store visual placed at or near the checkout or transaction area. These include:
- Countertop signage
- Menu boards
- Hanging displays or window clings
- Table tents and seasonal inserts
- Shelf-edge callouts
POS displays are typically updated with every new campaign, promo or product season. That makes control, customization and delivery critical—especially when you're supporting hundreds of locations.
Why POS Displays Get Messy Without the Right System
1. Stores Receive the Wrong Version
Without location-specific assignments, stores get displays that don’t match their layout or promotion.
2. Local Teams Go Off-Script
When stores edit signage manually, brand assets go off-brand, legal disclaimers vanish or seasonal errors appear.
3. Vendor Communication Is Manual
Marketing teams email signage files to print vendors or franchisees—losing visibility into fulfillment.
4. There’s No Tracking
If you don’t know what launched where, you can’t measure campaign success—or fix rollout gaps.
What Brands Need in a POS Retail Display System
Store-Specific Signage Assignment
Assets should be filtered by store type, market, layout or franchise tier—so teams only see what applies.
Locked Templates With Editable Fields
Pricing, contact details and store hours can be customized, but logos, disclaimers and layout stay protected.
Built-In Vendor Fulfillment
Route display files directly to approved vendors or printers—no extra emails, no delays.
Rollout and Usage Reporting
See what signage has been used, fulfilled or ignored—by region, store or franchise.
How GearBox® by IRIS Helps Brands Manage POS Retail Displays
GearBox® by IRIS is built to manage campaign delivery beyond the digital world. It supports every step of your POS retail display process—from planning to fulfillment to tracking.
With GearBox®, your marketing team can:
- Assign signage kits by region or store tier
- Lock branding while enabling field-level edits
- Route files to vendors based on store profile
- Track delivery and usage at the store level
- Measure rollout success by campaign and location
It replaces shared folders and spreadsheets with a real execution system.
Use Case: Applebee’s Executed Signage by Restaurant Format With GearBox®
Applebee’s needed to roll out seasonal signage kits across hundreds of restaurants—with variations by store format and layout.
With GearBox® by IRIS, the team:
- Assigned signage based on restaurant profile
- Ensured field teams had edit access to store-level fields only
- Locked layouts, logos and disclaimers to maintain compliance
- Routed print-ready files to approved signage vendors
- Tracked signage usage and delivery across all markets
Read the Applebee’s Case Study
The result: national campaigns launched on time, with fewer errors and greater visibility.
Conclusion
POS retail display execution is one of the most operationally complex parts of a campaign—but also one of the most important.
GearBox® by IRIS helps marketing teams manage POS signage with structure. From assignment to customization to fulfillment, it ensures your displays show up in the right place, looking exactly as intended.
Talk to IRIS to bring consistency and control to your in-store signage rollout.
