Gearbox® for Automotive

A customized platform that puts your goals within reach.

The IRIS GearBox® is the ultimate, customizable marketing logistics platform – bringing all your marketing resources and suppliers together.

The ultimate, customizable marketing logistics platform

The top priorities of every car dealership are driving sales and increasing profits. Historically, the best dealers relied on good customer relationships to give them a competitive edge. But the automotive industry is changing. Car buyers are getting their information from a mix of outlets and in particular, they’re spending more time online.

The IRIS Gearox is the ultimate, customizable marketing logistics platform – bringing all your marketing resources and suppliers together. GearBox platform makes it possible for car makers, like you, to equip dealerships nationwide with a full range of resources and the flexibility they need to create and deploy customized marketing campaigns, leverage incentive programs and manage a profitable local business.

Tailored co-op and marketing fund programs

GearBox fund management can be customized to fit your brand’s unique goals. You can maintain control over all aspects of your co-op, MDF and performance-based programs, and set the rules on hitting sales targets, marketing program engagement and how to use funds.

Provide dealers with a seamless experience and motivate them with engaging marketing promotions. With GearBox you can increase brand loyalty and grow sales by making it easy for dealers to submit requests for pre-approvals and claims, and choose how they want to spend their accrued funds.

Deploy marketing communications that support sales and more

​Our through-channel marketing automation platform allows you to enable your dealerships to

• Integrate multiple marketing channels to create a compelling brand experience
• Create on-brand customized marketing touchpoints with both customers and prospects
• Design future offers or quick-to-market deals and incentives programs
• Maintain brand standards and compliance across all assets
• Track and measure results of their marketing efforts

"GearBox allows me to effectively combine all of the capabilities needed to manage large national Menu rollouts with multiple Vendors to utilize the best resource for a given need. It’s an extremely effective combination that had alluded me until we found IRIS."

J.G., Marketing Executive
Applebee's Restaurants
expertly crafted solutions across industries

Gearbox® powers essential functions that improve your process and profitability.

At IRIS, our GearBox technology powers businesses across a mix of markets. Whatever your niche might be, we’ve got you covered. We’ll help to integrate and drive your procurement, finance, logistics and marketing functions…all on a single platform.
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Integrated Marketing Calendar
Real time visibility to your national and local campaigns in one snapshot.
Digital Asset
Management
Permissioned use of assets for campaigns and programs that look great and get results.
Digital Insights
& Analytics
Boost channel partnership by managing all aspects of your co-op programs and customize spending by categories.
Converge™
Coupon Builder
Converge ™ lets you create custom coupon libraries with complete corporate control of options offered and ROI reporting.
Order
Tracking
Track all orders placed real-time with integrated tracking solutions and automated delivery notifications.
Payment
Solutions
Manage all aspects of your payment needs including funding, credit cards, PayPal, etc.
Brand
Management
Make it easy to guarantee brand consistency across all messaging and by every partner.
Brand
Management
Make it easy to guarantee brand consistency across all messaging and by every partner.
Payment
Solutions
Manage all aspects of your payment needs including funding, credit cards, PayPal, etc.
Local Marketing
Execution
Co-branded marketing materials that align your brand with your channel partners’ local presence.
Co-Op, MDF &
Rebate Management
Seamlessly manage and link marketing funds and campaigns.
Real-Time Information
Integration
Easily integrate with applications or solutions like Adobe DAM, BDX feeds and others.
Converge™
Coupon Builder
Converge ™ lets you create custom coupon libraries with complete corporate control of options offered and ROI reporting.
Integrated Marketing
Calendar
Real time visibility to your national and local campaigns in one snapshot.

A proven track record across industries

Let's talk about how IRIS can help you integrate, simplify and scale your marketing strategies.

Manufacturing

Equip your field reps, dealers and distributors with the resources they need to easily market and sell more of what you make.

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Franchise / Retail

Empower your franchisees to leverage the strength of your trusted brand and grow a thriving business within their community.

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Real Estate

Equip your network of agents to leverage the authority of your brand and grow a thriving business within their local markets.

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Automotive

Deliver a customized marketing and fund management platform that assists you and puts your goals within reach.

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Insurance

Help your brokers, advisors and agents compete by using the IRIS GearBox marketing automation platform.

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Restaurants

Boost your brand in a variety of local markets and manage multiple locations from a single, user-friendly platform.

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